Branding / UI/UX / Product Design
Slingui
Redesigned the brand and product interface with a unified visual language that bridges identity and usability
Slingui is an EdTech platform focused on empowering English teachers to deliver engaging and effective online classes.
My Role
Brand DesignProduct DesignUI/UX DesignDesign System
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Problem
Slingui's visual identity did not fully express its core values of modernity and accessibility. The gap between brand and product made the experience feel inconsistent and less engaging for its main audience: educators.
Solution
Led a complete rebrand and UI redesign that introduced a new visual identity, refined tone of voice, and improved product consistency across the platform.
Challenges
- Communicating Slingui's personality without making it feel too playful or drastically changing the brand's tone
- Balancing visual freshness with trust and clarity for an audience of educators
- Integrating brand and product design into a single, cohesive system
Results
- Stronger brand recognition and alignment between product and communication
- Increased engagement on social media and improved connection with the teaching community
- Better internal clarity for design decisions and future updates
Used tools
- Figma
- Material Design
- Branding